lido key Tag

Equity Estates has initiated a waitlist for new investors. If you’ve been following our growth this year, it should come as no surprise. A waitlist program is evidence of how carefully we acquire residences and target the best availability for shared ownership of luxury vacation homes. Our fifteen-year history of continuous improvement separates us from the competition, regardless of how well backed they are by venture capital whose primary concern is a return on their capital, not yours.

Most people I speak with have a lot of questions about the waitlist. Why are you rolling this out now? How does it work? What does it mean for new investors? Allow me to lay it all out for you.

 

Why Is This Happening?

Equity Estates cares about making smart buys and ensuring our average occupancy ratio. We target 60% occupancy and 40% vacancy. This has proven to be a successful balance of shared cost and shared use.

We’re finding the best buys – for long term use and appreciation potential – to be homes that require new furnishings and other improvements. Some large, some small. This approach requires an effective strategy, including an awareness of timing of when we release a property to host our investors. Hence the waitlist.

How Does The Waitlist Work?

We’ve chosen to waitlist new investors to help manage residence availability. It’s very straightforward.

  • Waitlist investors are assigned a Personal Travel Concierge, given a welcome orientation, and receive access to Voyager, our Investor Reservation Portal.
  • While on the waitlist, investors immediately enjoy unlimited last-minute travel to portfolio residences reserved within 21 days of arrival.
  • With each new residence purchased, we’ll release a group of waitlisted investors.
  • Once activated, investors may begin reserving their Allotted Nights (typically 15, 30, or 45 nights) as far into the future as they prefer.

 

 

Ensuring The Best Flexibility And Availability In The Industry

If you’ve done your homework, you already know there are several business models offering travel to private luxury residences. Companies manage availability in different ways…and it’s a real point of differentiation. Here are the three main ways it’s done:

  1. Variable pricing
  2. Fixed dates or rotating schedule format
  3. The Equity Estates Method

 

Variable pricing, aka, yield management, is a strategy that allows a company to maximize revenue for limited inventory. Think about your own experience with airline seats or hotel room reservations. Prices are significantly higher for high demand times when you likely want to travel. If done properly, variable pricing can help an operator manage supply and demand to maximize its profits to whatever the market can tolerate. Here’s the rub. Every potential customer (i.e., fellow club member) is an added competitor. Bigger is not always better. These clubs have no need for a waitlist, as the more members competing for nights, the higher the profitability for the operator.

Fixed dates or rotating schedule is synonymous with timeshare or fractional use. This type of calendar program is the definition of timeshare. Customers own or have rights to specific dates, and they may float or rotate over time. This process allows for full utilization for the highest number of owners. The operator’s goal is maximum occupancy for the entire year, leading to maximum profitability on the sale of the fraction or timeshare. Great if you want the same thing every year. Not so great if you are looking for a little variety or flexibility.

The Equity Estates Method focuses on a target occupancy ratio of 60%. We consider an individual home’s calendar being “full” if we have 210 nights of reservations. This means 40% is intentionally left vacant, allowing more flexibility for both those who like to plan ahead and those who don’t. It’s the most generous accessibility we’ve come across. Most importantly, there is no financial incentive to target a higher occupancy ratio. We are more like a cooperative, sharing resources fairly with intentional down time to support reservation flexibility and effective maintenance plans.

 

Now Is A Still Great Time To Join

The waitlist helps investors plan for a smooth transition from what they may have already on their travel calendar before entering the Equity Estates life.

If you are ready to learn more now, please let us know. And if you are not ready, that’s perfectly fine. We will still be here when it is the right time for you.

Call us at 404.445.8501 or click here to schedule an appointment with one of our Investor Relations Team members.

Until next time, safe travels!

Philip Mekelburg
CEO, Equity Estates

 

If you’re dreaming of white sand beaches, outdoor fun in the sun, or a relaxing family vacation, it may be time to book a trip to gorgeous Lido Key, Florida, where you can find all these things and more. This small barrier island, just a short drive from downtown Sarasota, is the perfect blend of family-friendly getaway and upscale beach vibe. And our Destination Manager, Chelsea, is more than happy to create the perfect itinerary.

Day One: Life’s a Day at the Beach

Ease into your first day of vacation by enjoying your morning coffee on the rooftop deck. “This is one of my favorite features of the house,” says Chelsea. “From the rooftop deck, you can look in one direction and see downtown Sarasota, and in the other direction have an amazing view of the ocean. You may even get lucky and spot manatees in the canal below.” After taking in the views, grab your towels and the decadent picnic lunch waiting for you in the fridge from Morton’s Gourmet Market – arranged by your Local Host, of course – and head to the beach, just a short stroll away.

Lido Key Beach is known for its powder-soft sand and turquoise water. The waves here are calm and the beach relatively uncrowded, so it’s a great place to spend time hunting for shells and shark’s teeth, swimming, relaxing, or taking a walk along the shore. Beach chairs and umbrellas are available to make your day on the beach even more comfortable.

When you’ve had enough of sand and sun, head back to the house for a dip in the pool or an afternoon siesta on one of the covered patios before getting cleaned up and heading out for dinner. “For great seafood and cocktails, you can’t go wrong with Crab and Fin,” recommends Chelsea. They’re known for their fresh, unique seafood dishes, and the calamari appetizer is a must. For those seeking an entrée other than fish (all of which is fresh off the boat and delicious), the coconut crusted chicken is superb. For an extra treat, let us book your table outside where you can people watch while listening to the live pianist.

Day Two: Time for Adventure

While day one was all about relaxing and settling in, day two’s focus is a local adventure.

There are many year-round outdoor activities to choose from here, but our top eco-adventure recommendation – and a great way to start the day – is to take a two-hour morning kayak tour among Lido Key’s famed mangrove trees with Kayaking SRQ. “This is a must-do activity when you come to Lido Key,” says Chelsea. “The mangrove tunnels are absolutely beautiful and home to a wide variety of birds and marine life. Kayakers often catch sight of dolphins, manatees, jellyfish, and other wildlife, so be sure to bring your camera.”

If the outdoors is calling, but kayaking isn’t for you, let us book deep-sea fishing, golfing, boating, tennis, or snorkeling nearby.

Whatever adventure you choose, after a morning of outdoor fun, you’ll want to head over to the Lido Key Tiki Bar at the Ritz-Carlton for a laid-back lunch. This rustic, open-air tropical beach bar is a Sarasota landmark and offers casual lunch fare and beachy cocktails right at the water’s edge. The kanaloa cocktail is a must try.

To round out your day of outdoor adventure, let us arrange a second fresh-air activity for you in the afternoon – fishing, snorkeling, golfing, tennis – or head over to the Marie Selby Botanical Gardens to stroll through their 15 acres of desert, rainforest, and display gardens, located along the Sarasota Bay.

For dinner, investors love the rooftop deck at Tommy Bahama which overlooks St. Armands Circle. In addition to their tasty fish tacos, you can’t go wrong with their world-famous coconut shrimp and papaya mango chutney. The mouthwatering macadamia nut crusted Snapper pairs perfectly with the Pinot. The restaurant often has live music for your enjoyment.

Day Three: Shop till You Drop

Wrap up your stay with a day of shopping at the renowned St. Armands Circle, just a short eight-minute walk from the house.

Here you’ll find high end shops offering everything from clothes, home goods, jewelry, art, and more. Alongside cozy courtyards and shaded patios, St. Armands Circle is the perfect perch for people-watching.

When you need a break from retail therapy, grab an elegant lunch at Café L’Europe where the old-world charm and warm brick décor generate a sophisticated but comfortable atmosphere. If you’re craving soup, the lobster bisque and French onion (served in a whole onion) are always worthy of five stars. Be sure to try the grouper sandwich or croque monsieur (Sarasota’s best ham and cheese). Save room for homemade ice cream from Big Olaf Creamery.

“There’s such a great mix of upscale and casual boutiques, artisan’s shops, daquiri bars, spas, and art galleries at St. Armands, It’s easy to spend an entire day here,” says Chelsea.

In addition to the amazing shopping and dining options, visitors can also enjoy community events and a lovely central greenspace featuring Italian statues and a “Circus Ring of Fame” memorial. As always, your Destination Manager will let you know about any special events being hosted here during your stay.

In the afternoon, head back to the house for more time in the pool or jacuzzi, and let us arrange for a private chef to come in and prepare dinner for you.

“I always recommend Chef Richard Knowles,” says Chelsea. “He’s fantastic and our investors love him. Having him come in and cook for you is a great way to wrap up your Lido Key vacation.” Some of chef’s signature dishes include Oaxacan chicken mole skewers with queso fresco, pan seared Anna Maria red snapper, and jalapeno lime Beurre Blanc with a medley of saffron rice, peppers, onions, and plantains. It’s the perfectly relaxing grand finale to a fabulous three days in Lido Key.

At Home In Lido Key with Equity Estates

Situated on the canal side of Lido Key, your Equity Estates home is an easy stroll from the esteemed St. Armands Circle and Lido Key Beach. This spacious and thoughtfully laid-out residence features five bedrooms, six bathrooms, and boasts more than 6,900 square feet of indoor/outdoor living space. With soaring tray ceilings, sustainable bamboo floors and gourmet kitchen, this home nestles you in the lap of luxury. The airy first floor includes a waterfront master suite and spa-style bath. The rooftop observation deck features views of downtown Sarasota and miles of Florida coastline.

Your visit to Lido Key with Equity Estates can be the beach vacation you’re dreaming of – whether you want a more laid-back trip or one that’s filled with activity; whether you’re traveling with friends and family or in need of a quiet, couple’s getaway. We can help you make it happen. If you would like more information about investing with Equity Estates, please reach out to our Investor Relations team at 404.445.8501 or tap this link to schedule a call.